was established as a small enterprise by Mr.Madan Lal Gupta in the late sixties. It began as a wholesaler of agricultural products. In the course of time, it specialized in a variety of healthy, natural foods from Kashmir. The company has now been handed over to the "second generation" (Rajesh Gupta & Umesh Gupta) the sons and successors of the founder. The strategic location enables the staff to closely and effectively observe all developments pertaining to Kashmir fruit produce. Our customer base consists of Apple importers, brokers, distributors and wholesalers from all over the country and abroad. It should be noted that the major share of the market belong to our firm, which is possible only due to high standard products and its outstanding customer service